ATB Opens its Doors to New Showroom

Cinema Concessions specialist, ATB, has announced the launch of its first ever showroom at Crowland in Peterborough.

The Peterborough based showroom is the only place in the UK to showcase Cretors concession equipment with particular emphasis on Cretors range of gourmet popcorn making equipment.

Established in 2007 ATB’s mission is to provide unrivalled expertise in concessions equipment specifically popcorn machines. ATB’s move into the gourmet equipment arena reflects the UK’s resurgent interest in popcorn and the potential to experiment with new and exciting flavours.

To compliment the equipment on offer, ATB are also retailing Cretors Number 1 mushroom and butterfly popcorn varieties. Butterfly popcorn can be used in oil-popping or air-popping and is favoured by cinemas for its expansion rate. Due to its round expanded form, mushroom corn is used for coated popcorn such as caramel.

Sarah Birchall, Sales & Marketing Director, commented “We’re inviting customers to come and try out the equipment for themselves and see how easy it is to operate and maintain. We’ll have an engineer on hand to discuss the technical requirements of your particular application and customers can even arrange to cook and coat corn using their own ingredients”.

To arrange a showroom visit please telephone 0845 625 1969 or email

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